I Still Watch Commercials

Do you remember when the dancing
raisins "Heard it Through the Grapevine"?

I watch commercials on television, during those rare times when I actually watch TV. Mostly I listen to the lyrics to see how a popular song has been re-worded to suit the advertiser. Some of them are quite creative. Some of them aren't.

My favorite back in 2008 was an AT&T ad that played with "The Name Game": "Let's call Judy – Judy, Judy bo boody, banana fanana mo boody" – or something close to that. It was a long commercial and looked pretty expensive. A shorter toothpaste ad used the same jingle, but "bubble bubble bo bubble" never sat as well as Judy.

To be sure, I didn't know the tune was taken from an oldie ("The Name Game") until I heard the original on the radio. Just one more example of pop music rearranged, though tastefully done by Ma Bell, I thought.

Commercials distort songs all the time. Around the same time period, the dancing raisins of "I Heard It Through the Grapevine" caused a sensation. You could buy the little clay critters in stores (and one sits on my bookcase). 

"Get Closer" extolled fresh breath for years, while the "Anticipation" of ketchup from a bottle was a slogan for so long that I still can’t hear Carly Simon without picturing a slow pour.

The list could go on, but you get the idea.

And mostly, it's okay. I like hearing the commercials. They're part of my heritage as a TV child. It's only when the song is so irritatingly different from the original that I get annoyed, which is why "bubble bubble bo bubble" didn't sit as well as "Judy Judy Bo Boody," I suspect.

As a bad example, a pantyhose producer took ZZ Top's "Legs" – a gritty rock anthem – and slowed it down with female singers. My husband, an ardent rock and roll fan, nearly threw his coffee mug through the TV screen.

These days, Fleetwood Mac has become a favorite target for advertisers. I recently heard "Go Your Own Way" reworked for PayPal into "Pay Your Own Way," with Will Ferrell mugging at the camera. 

Lexus took "Landslide" for their holiday campaign, wrapping a family's generational history around a luxury SUV. And don't get me started on "Everywhere," which has been selling everything from cars to credit cards. 

Beautiful songs, all of them. But hearing Stevie Nicks belting out a financing offer still feels strange.

Maybe the ad representatives know exactly what they're doing. A familiar tune makes you look up from your magazine – or, these days, from your phone. It pulls you back from the fridge a little quicker. They realize the viewer will return, if only to groan.

And you know what? I think they're still right.

I just wish they'd leave "Landslide" for crying in the car, not leasing it.

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Original version published in 2008 in The Fincastle Herald. Updated and revised in 2026.