Thursday, June 11, 2026
Thursday Thirteen - Grandma Edition
Wednesday, June 10, 2026
Happy Birthday, Grandpa Joe
Tuesday, January 27, 2026
My Father's Story
Loren Bruffey, Sr. of Fincastle apparently was born to be an
entrepreneur. At the age of 72, when many men are retiring to play golf,
Bruffey has bought into the club in order to work on his fourth concurrent business.
He has a reputation of turning everything he touches into
gold, according to one of his employees at one of his companies. "He turns
it around and it turns into money," Connie Dowdy, purchasing agent for
Cardinal Rubber & Seal, Inc., said.
Bruffey recently described his life as a movement from ridge
to ridge. He was born in Canvas, West Virginia in a cabin that sat on a ridge
top. His father at that time was a coal miner. Now he lives in a stately home
on a hill in Botetourt County.
Bruffey's storied life as entrepreneur began on the streets
of Summersville, WV. When he was seven years old, an uncle bought him a
shoeshine kit and he shined shoes in the street.
Not long thereafter, his family moved to Roanoke from West
Virginia. His father, a World War II veteran, required treatment at the VA
Hospital for wounds he received in the war. After his father healed, they lived
in New Castle in the Scratch Ankle area for two years before settling in Salem,
where Bruffey attended Andrew Lewis High School.
During his teen years, Bruffey started his second
enterprise, a wholesale fish bait business. He paid other youngsters to dig up
worms and moss, put the night crawlers in containers, and sell them to local
stores and gas stations. "I did that for two years," he said. "I
had about 25 customers."
Then he started a lawn mower business with a friend.
"We cut about $40 a week worth of yards," he said. "You only got
$2 a yard back in those days."
At the age of 17, he joined the military, serving for 37
months. He served in Korea for 13 months and eventually ended up in Fort
Monroe, Virginia, with the United States Continental Army Command. His last job
there was decoding security messages for the government. He received an
honorable discharge at the age of 20. "I still wasn't old enough to vote
when I got out," he recalled.
After he left the military, he became a police officer in
Salem and was one of the youngest men hired to serve on the force at that time.
He married Glenda Harris of Salem in 1962, and they had two children in the
first four years of their marriage.
However, public service officials then, as now, made little
money. "Being a police officer wasn't enough financial security,"
Bruffey said. "I had $110 a week in expenses and brought home $105."
Searching for something better, he decided to turn his considerable charisma
and charm to sales.
He became a salesman and branch manager for a company out of
Pennsylvania called Louis H. Heinz. He commuted from Salem to Richmond. In 1969,
he decided he wanted to live in a more rural community. About that time, the
company asked him to relocate. When his manager offered him either $4,000 in
moving expense money or six-weeks in severance pay, he took the severance.
Cardinal Rubber
He determined then that he would make his own future, and he
would do it in many different ways. First, he set himself up as an independent
sales representative. One of his largest clients was Stultz Machine, Tool &
Equipment in Southeast Roanoke. In 1973, an opportunity to create a rubber
product franchise came his way, and Bruffey purchased the building across the
street from Stulz. Bruffey and P.G. Stultz went in together to create the
Rubber House of Roanoke. Bruffey bought Stultz out three years later and in 1976,
he changed the name to Cardinal Rubber.
"Then we started our expansion program," Bruffey
said, a project that has been ongoing. He opened a branch in Harrisonburg,
which has since closed, and another in Richmond that is now 30 years old. In
the 1990s, he opened a branch in Rock Hill, SC.
Cardinal Rubber has two satellite locations in Garland, TX
and Southern Pines, NC. The business has 48 employees and services over 9,000
customers.
"We ship overseas into India, Vietnam, and China,"
Bruffey said. The company is ITAR certified, which means it is able to supply
products to US defense contractors. Bruffey's son, Loren Bruffey, Jr., is
president of the company and runs the day-to-day operations.
The company continues to expand, and earlier this year,
Cardinal Rubber acquired Stultz Machine, bringing Bruffey full circle. He
renamed the older company Stultz Tool & Equipment, and it continues as a
sales, repair and service location for hydraulics, air compressors and
pneumatic tools.
Pat Lawhorn, Cardinal Rubber's vice president, has been with
the company for 12 years. She spoke highly of Bruffey. "He's taught me a
lot about the management side of business and business ethics," she said.
"I have a huge admiration for him in his business sense. It's just amazing
the business that he's built."
She said Cardinal Rubber has a reputation for treating its
employees like family. "He's got his moments," she said of Bruffey,
"but he's there for his employees personally as well as on the business
level." The company does not have a large employee turnover, she noted.
"He instills that family feeling here at Cardinal Rubber."
Early on, that wasn't necessarily the case. Connie Dowdy of
Salem, who has been with the company for 30 years, said that was a transition
Bruffey has made over the years. "He was so hard-core when I came
here," she said. "He put business before family, but now it's
different. He's mellowed."
Dowdy was working at Nannie's Market on Catawba Road in
Botetourt when Bruffey offered her a job. "He gave me a chance and I
appreciate that." She said she was amazed that he continued to have a
near-daily presence at the business. "He makes a point of coming in and
speaking, sitting down and asking me how things are going," she said.
"He told me once, 'I will always be your friend but there is a line I will
always draw, and he draws it.'"
She said Bruffey's selling acumen is legendary. "Once
he starts a project he sees it to the end. He followed through until it was
delivered. He is always thinking, and he's got a knack for doing it."
Loren Bruffey, Jr., now President of Cardinal Rubber, agreed. "I will say that in my 30 years
of experience, he is one of the greatest salesmen that I have ever run into. I
firmly believe he could sell a cape to Superman," he said.
During those years of building up his business, Bruffey also
started Cardinal Pool & Supply Co., Inc., which he later sold.
Farming
In 1970, Bruffey bought a farm that backed up against his
father-in-law's old home place. He fixed up an older home that had no plumbing
when he bought the house.
He raised a number of different birds from time to time,
including chickens, ducks, and quail. Beef cattle became his number one farm
product, however.
"I actually leased almost 1,400 acres around here at
one time," he said. He raised hay to support more than 100 head of cattle,
which he sold at the stockyard. "I sold the last 30 head of cattle in 1995,"
Bruffey recalled. These days he has one animal remaining, an old cow he is
allowing to live out its life in his pasture fields. His property is now a
beacon for various creatures, with some areas overgrown and others seeded for
wildlife enhancement.
He has purchased nearby properties as they came up for sale,
expanding his real estate holdings. Today he owns hundreds of acres around the
original tract.
In 1976, Bruffey built a spacious home up on the highest
ridge of his farm. Not long after his house was finished, his family suffered a
series of tragedies that still brings shudders to Bruffey when he recalls it: a
tractor ran over his young son, who survived the incident. A few days later,
while his son was still in the hospital, his father-in-law died. Bruffey said
that was one of the low points of his life.
In 1989, lightning struck his house and nearly burned it to
the ground. Bruffey rebuilt. He added on to the house at that time and in
recent years, he has renovated the garage and added an addition.
Making Music
Bruffey came from a musical family; his grandfather, father,
and brothers all played instruments and sang, and so did he. He formed a band
called Music, Inc., in 1970. He played guitar and sang at venues all over the
state, ranging from Virginia Beach to Marion and locations in between. Music,
Inc. played in Staunton, Harrisonburg, Covington, Christiansburg, Radford,
Danville, and of course, Roanoke. He has many stories about his time as a lead
singer.
"Once we were playing on two hay wagons in New Castle
opening up the New Castle Fair and the drummer fell off the wagon
backwards," Bruffey recalled. "He drummed barefoot and I looked back
and all I saw was two feet up in the air, but he was still beating on the snare
drum. He never lost time."
In 1972, Bruffey opened a retail music store called
Botetourt Showcase of Music, Inc., in the mall across from Lord Botetourt High
School. He ran the store for about four years. The band rented practice space
in one of the lower levels of the mall for several years, too.
Music, Inc., ceased in 1982. Bruffey said it was too
difficult to focus on the weekend music and keep up with a growing business.
However, he has returned to those musical roots. Now he also plays guitar and
sings in Stone Coal Gap, a local band that entertains at nursing homes and
public fundraisers. He also performs with the Botetourt County Chorus on
occasion, and participates in the choir at Pleasant Hill Baptist Church. "I
like to think I'm the only Catholic in a Baptist choir," he joked.
Roanoke Auto Auction
In 1999, Bruffey went to Iowa and spent a week at the World
Wide College of Auctioneering, which is recognized worldwide as the number one
school for auctioneering. Bruffey also purchased Star City Auto Auction and
renamed it Roanoke Auto Auction, Inc., at that time.
In 2005, he and a partner bought out Springlake Stockyard
and formed a new corporation, Farmers Livestock Market, Inc., to run the
stockyard. The company now has 70 stockholders and Bruffey is on its Board of
Directors. "I oversee the operation of the stockyard, and the general
manager answers to me," Bruffey said.
Botetourt Country
Club
The Botetourt Country Club ran into financial troubles
during the economic downturn, and in 2010, a group of investors purchased the
stock and took over running the company. Bruffey late last year bought out one
of those original investors and purchased additional shares to become the
second-largest shareholder in what is now called Botetourt Golf and Swim Club.
The other owners are Mike Morris, Tim Jennings, Bobby Allen, and Alan Brenner.
Bruffey said they are working to improve the facility and the partners hold
frequent business meetings to work on new ideas and iron out concerns.
Hobbies
Bruffey was an avid golf player in his younger days and
spent hours on the course at the Botetourt Country Club. Cardinal Rubber has
for the last decade held an annual customer appreciation tournament at the
facility, usually hosting about 130 golfers. He played regularly for 25 years
and was on the Senior PGA Tour Pro Am on three different occasions.
He is also an avid sportsman and enjoys hunting and fishing.
He has been to Africa twice to hunt big game and annually makes treks to other
areas of the United States to hunt, including Alaska. He has also hunted in
Canada and in Russia.
Additionally, he has soloed as an airplane pilot. He rides
motorcycles, too, and recently turned his Honda Goldwing into a trike bike, one
of his few acknowledgements of age creeping up on him.
Bruffey's wife passed away in 2000, not long after he began
Roanoke Auto Auction. In 2007, he married Rita Williams, known to many as the
candy lady and the former owner of Good Things on the Market.
Looking back on his storied life, Bruffey said he considers
himself an entrepreneur. "I also consider myself lucky," he said.
"And I'm not a procrastinator, either."
He said he is now back on the ridge, but in a different
capacity. He recalls his childhood on that ridge in West Virginia as a happy
one. "That is when you're the happiest. You don't have all these tears.
You just have happiness at that age."
And now? He looked around the restaurant of his new business
venture, the Botetourt Golf & Swim Club, and then at his daughter, who was
interviewing him for this article. "Right now I'm very happy," he
said.
Sunday, January 25, 2026
My Father's Gone
Monday, September 29, 2025
Sunday, August 24, 2025
Twenty-Five Years
Friday, June 27, 2025
The Weight of the Evening
The sky grumbles, mumbles, and still, I see no light.
I feel the pressure of the weather change in the circumference of my head.
The weight of the evening is like the grip of grief around my heart.
Now I smell it—that scent of rain.
It’s in the air, but the drops still hang high above, waiting.
The sky has darkened.
The thunder continues its ornery grumbling.
I hold my breath.
I watch the trees for movement, scan the sky for that tell-tale streak of light that would mean it’s time to step away from the window.
Suddenly, I think of my great-grandmother.
She used to sew by the window, scissors in hand, when lightning struck.
The bolt went through her and out the scissors. I have them on my desk now—a family memento that has never needed sharpening since that day.
Friday, June 20, 2025
Happy Birthday, Mom
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| My mother in her Girl Scout uniform |
My mother would have been 81 years old today, if she had not passed away in 2000. She was 56 years old when she died.
I was 37. My mother was a young mother, giving birth to me when she was 18. That's awfully young to be raising a child, although back then it was more normal than it might be today.
Looking at the picture of my mother in her Girl Scout uniform, I wonder what that young woman hoped and dreamed. Did she want children? Did she want to explore the world? What was her passion?
Unfortunately, I never really got to know my mother as a person, as one might a friend, say. We were never able to meet one another as adults, on equal footing, and learn about each other as people. I think that may be an issue for many families.
My mother always saw me as a young child who was an adult. She used to say that I wasn't raised, I was "jerked up." She was right about that. I have always felt like an old person, trying to do the right thing, trying to be nice, trying to find my way through what I considered my morality and my justice. I think my ideals and personality were not things she was prepared to deal with. Had she lived longer, perhaps things might have been different, but I don't know.
My mother worked as a file clerk for a company in Salem, Virginia, that was located a block behind the house her parents lived in. It was a convenient drop-off point for us kids when we were sick or during the summer.
She hated the drive from Botetourt into Salem; it could be 45 minutes or longer, especially before they redid the Botetourt exit. Traffic would back up there for miles after 5 p.m.
She retired from the same job when she hit 40 years, or maybe it was 35, but at any rate, she was in her late 40s. She talked of traveling with my father, though she had a fear of flying. I know they took a few trips by car before things fell apart for them.
My mother was a very good seamstress and sewed most of my clothes when I was young. I did not appreciate this talent at the time and wanted store-bought clothes like the other kids had. Young children generally do not recognize or realize what is going on with parents. They are, after all, children. I'm sure this was a money-saving move, and also something my mother enjoyed doing. She was good at painting craft things, such as plaster Christmas houses, and her work always looked quite professional. I wonder what she could have done if she'd had training in art or something. I also wonder if she wanted to do more with that creative side of herself. She never said.
She also was a very good cook. To her dismay, I did not take to the culinary arts and I'm not sure she realized that particular gift went to my brother. Maybe she knew. I hope she did.
My mother and I had a tumultuous relationship. Neither of my parents knew how to nurture a sensitive and creative child and did not have the tools to try. I remember my mother telling me I would never be a writer, that I had to take secretarial courses. I was a secretary at various times, but I also managed to be a writer despite the lack of support.
I don't think my mother found the happiness she wanted. She tried to be happy, but I never knew her to be very pleased with her circumstances in life. I felt that nothing I did was ever the right thing. I spent most of my childhood trying to figure out how to please someone who admired a dandelion one day and threw it back at me the next. I did not succeed.
For all of that, she was my mother, and as such I of course loved her as best I could love anyone. Her last year of life was not very good; pancreatic cancer is a rough way to go.
Anyway, happy birthday, Mom. You died while you were still beautiful even though you were ill. In my mind you will always be forever young.
Wednesday, June 11, 2025
Happy Birthday, Grandma
Today is my grandmother’s birthday. She would have been 102 years old if she were still living.
When I picture childhood, I am sitting at her kitchen table with a bowl of Campbell’s chicken noodle soup steaming in front of me and a packet of “Granddaddy cookies” off to the side. Those were Little Debbie Oatmeal Crème Pies, called that because my grandfather took one in his lunch every day. They were comfort food for a chronically puny kid who missed thirty or more days of school each year with bronchitis or walking pneumonia. Grandma’s house was my infirmary, my library, my television paradise, and most of all, my refuge.
She had already raised five children by the time I came along, with a sixth one to come a year to the day after me. Even so, she poured fresh patience and love into every grandchild who passed through her door.
On sick days she tucked me into her lap, swaddled in one of Aunt Susie’s afghans, and rocked while she sang “Daisy, Daisy, give me your answer do.” Her voice and the chair moved in rhythm until I drifted off to sleep. If I wasn’t too sick, I’d camp out on the couch with tissues. Grandma could pick up more TV channels than we could in the country, so together we watched The Price Is Right, Dark Shadows, and The Guiding Light. I was too young for some of it, but I loved every minute.
At 2 o’clock every afternoon, the house fell quiet. That was when Grandma talked to someone named “Mama Fore,” and we were not to interrupt unless we were bleeding. Even then, it had better be a lot of blood.
Reading was my favorite part of sick days. Grandma was proud of her World Book Encyclopedias, and if I wasn’t too snotty, I could sit and read them. I flipped through pages on the Galapagos Islands and Greenland, just because the names sounded interesting. I read my aunt’s Nancy Drew books, the Little House series, The Silver Skates, Five Little Peppers and How They Grew, and just about anything else I could get my hands on. Most people don’t read the encyclopedia, but I did, and I loved it.
Grandma had only a fourth-grade education, but she valued knowledge. She read the newspaper from front to back, even the grocery ads, and would read it aloud to me. I was reading The Roanoke Times by myself at four years old and have hardly missed a day since. Over fifty years of reading that paper ought to earn me something, don’t you think?
She let me ask questions, and I had plenty of them. If someone told me the sky was blue because God made it that way, I’d follow up with another “why?” Grandma didn’t mind. She encouraged that curiosity.
Her house held rituals I remember even now. Friday was hair day at Aunt Neva’s. Grandma would walk the three blocks there, crossing a four-lane road, sometimes with us tagging along on bikes if we were old enough.
There was always a rag bag in the hallway closet full of old sheets and fabric. We made doll blankets and superhero capes and were supposed to put everything back when we were done. I’m sure I forgot sometimes.
She made macaroni and cheese that I have never been able to replicate. It was baked until it was crusty on top and firm all the way through. I’m not even sure I liked it, but it was part of dinner more often than not.
When my brother and I stayed with her during the summer, we’d sometimes walk the mile and a half into downtown Salem. We bought balsa airplanes, paddle balls, or plastic model kits with our saved-up change. Before heading back, Grandma treated us to snow cones from Brooks Byrd Pharmacy. I always picked the blue one.
She hung laundry on the line whenever the weather allowed. She liked the way fresh air made it smell. She grew big, showy peonies along the side of the house. They were beautiful.
After my grandfather died when I was twelve, everything changed. He passed away shortly before he was fully vested in his pension at Kroger, where he worked, and the company refused to give my grandmother anything. That left her raising two boys on Social Security. My mother and the rest of the family stopped shopping at Kroger after that.
Grandma never learned to drive, and after Granddaddy died, that made life harder. My mother or uncles had to take her to the grocery store. I remember Mom tried to talk her into getting a license, but Grandma would not hear of it. None of her sisters drove either. I wonder why.
She had losses. She lost her husband. She lost my mother, her oldest child. She lost a brother and a sister. I was too young to really know how she felt, especially about my mother’s death. She didn’t talk about things like that. But when I was fifteen and headed to prom, I had my date drive all the way to Salem so Grandma could see my dress. She called my mother after I left and cried because I had thought to come. I was the oldest grandchild.
When I was older and it was no longer a long-distance call, I’d phone Grandma often. It didn’t matter what time it was. She always picked up, even if she had cousins running around the house. We talked about simple things—what was growing, what we cooked for dinner—but I miss those conversations more than I ever imagined I would.
Every year, she looked for the first robin and said it meant spring had come. I don’t think she liked winter much. I think she liked warmth, flowers, and children.
Sometimes now, when I’m lonesome, I talk to her. She doesn’t answer, at least not out loud, but I feel like she listens. She was always good at that. I might need a long talk with her very soon.
Happy birthday, Grandma.
Wednesday, April 16, 2025
For My Grandfather
Wednesday, April 02, 2025
Saying Goodbye to an Old Friend
Tuesday, January 14, 2025
The Morning
About 52 years ago, on a Saturday sometime in May, I woke early.
My parents were still asleep, as was my brother. No one was up but me.
We lived in an old farmhouse at the time. It had a row of boxwoods across the front next to the road.
For whatever reason, when I rose, I decided I was going to trim the boxwoods. We did chores back in those days - maybe I had been told I was going to be doing that over the weekend. In any event, I was nine years old, and I was going to do a job. I dressed myself, ate a Pop Tart, found the hedge clippers, and went out front.
Snip. Snip. I vaguely remember the pile of greenery growing up around me as I trimmed. I recall it wasn't hot but a mild day, and the work was, if not fun, pleasurable. I was doing what needed to be done. I imagined that inside the boxwoods lived all manner of creatures - fairies, gnomes, talking rabbits. I carried on quite a conversation with my imaginary friends hidden in the greenery as I moved the clippers across the boxwoods, cutting away the excess growth.
I was so engrossed in my work that I never heard my parents calling for me inside the house. Nor did I hear my mother's calls out the back door.
It wasn't until she came around front calling my name that I stopped and looked up from my trimming of the hedge to see her worried face.
Her face changed from worry to shock as she stood there taking in the sight of me. I wasn't missing - I was working. And nearly finished, at that. I had been at it for well over an hour.
My mother has been gone for almost 25 years. Today is no special day; I have no reason for this memory. Sometimes, though, I forget what my mother's voice sounded like. It has been many years, after all, since I last heard her say something.
But when I call up this memory, when I hear her calling out my name as she rounds the corner of the house, concern echoing in the timbre of her shout, I remember every time.
Friday, December 27, 2024
The Button Box
Tuesday, December 24, 2024
Christmas Eve
Sunday, December 22, 2024
Getting Ready
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| My mom & dad, mid 1990s, maybe? |
Friday, September 06, 2024
Contentment - Day 6
Saturday, August 24, 2024
Happiness - Day 24
| Everyone but me: from left, my cousin Steve, my brother's girlfriend, Steve's wife Lisa, my stepmother, my father, my husband, and my brother. |

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